Tangram Strategic Design. Consulting company for marketing and design.
BREAD "MULINO BIANCO"
The new packaging system for Pani Barilla carries out a strongly appetising function thanks to the representation of the use of the product within a healthy and modern diet. Following the introduction of the new system, the product experienced a surge in sales.
The new packaging for Barilla White Sauces has been created as an extension to the line. The dual objective of giving continuity to the range, and of emphasising the characteristics of the new product has been satisfied respecting the previous guidelines, and by highlighting the ingredients, which stress the absence of tomato and the lightness of the sauce.