The AMC Architects Studio in Lugano is ten years old, and to mark the occasion, they have decided to redefine their corporate identity in accordance with the company’s founding values: creativity, quality and complete management of the projects.

The new logotype rises like a building, with a part that forms the foundation not visible, and another part masked by other elements. The use of technical blue is to differentiate it from the standard black used by Swiss architecture studios.

All of the corporate identity elements have been designed and developed, from basic printed material to timesheets, from notepads to pencils and USB memory sticks.

The vehicles, safety helmets and road signs have been customised, and the website has been completely redesigned, to make it an effective communication and identity tool.