The company Brico is a world leader in the area of sports equipment, with a strong inclination towards, and specialisation in the sectors of cycling and skiing. The project entailed the creation of a common, recognisable packaging system for the whole product range. The work has been extensive, and has achieved a precise positioning of the brand, with numerous creative and technical solutions. The new positioning combines the "Briko" brand and a competitive spirit, creating a technical image.