Copyr, the Pyrethrum specialists
This important international company, which is part of the Spanish Group Zelnova Zeltia, is present in Italy in a number of markets: Home & Garden, Environmental Hygiene, Fast-moving Consumer Goods, Agriculture and Ho.Re.Ca.
Copyr is one of the main protagonists in the European market, in the production of natural insecticides that have a low environmental impact.
In the brand identity and packaging system project, we have adapted the famous Spanish brand Casa Jardin to the Italian market, so that it will be the first in a new line of Pyrethrum-based natural insecticides for mass market retailers.
The packaging system communicates its Green position, directly and unambiguously, and targets consumers that are looking for natural and effective products.
Thanks to the use of colours, to the use of decisive fonts and to pictograms, the new packaging communicates effectiveness, specificity and seriousness.
For the launch, the new line contains 5 products, which will be extended at a later stage.
We have also created a brochure to present the line and the philosophy behind it, a number of banners, a DEM and a floor display for the points of purchase.
Brand Identity, packaging system, and communication and POP materials.