Gruppo Morosini

For the Gruppo Morosini, we have revised the Corporate Identity of all of its brands.

For La Torre Giochi, which is specialised in the play areas for younger children in shopping centres, we created a new identity showing an old, merry-go-round-style horse resting on the top of a tower. The new trademark represents the playful values of the brand.

For The Bet, which is specialised in sports betting, we used a football as a symbol, because 90% of sports bets are on football. The football is shown with the arc of its movement, to make the image more dynamic. The colour tones used are reassuring and positive.

Brand identity, communication materials.

Worldwide Logo Design Award 2020 has selected our project about La Torre Giochi logotype as a exemplary design and concept in the category of Logo Redesign.