Bayer asked us to re-examine the brand Lasonil, to coordinate it visually with the international brand of analgesics, Aleve.
The process entailed developing a new architecture for the Lasonil brand, by introducing new products, thereby creating a complete line against muscle and joint pain.
A packaging system was developed that moved away from the visual codes of the competitors, to achieve a high degree of recognisability and authority in the market. All of the communication and display tools for the point of sale were also designed.