The project for a new large chain of high-service Cash&Carry outlets begins with the search for a simple, easily remembered name that expresses the strategic positioning of the sign.
After priority studies, we created, from the new name, the new brand that would have innovative characteristics and a strong visual impact in the urban landscape.
The brand has been designed to go on both a large sign and on a small packaging label.

The project continued with the creation of all of the information signals for the sales outlet.