Meda Pharma - Derma Fresh

Communication campaign to launch the new Derma Fresh deodorant sachets, and to reaffirm the brand.
We organised the sponsorship of a large, mass media event, the mega concert by Radio Italia Live, in Piazza Duomo, in Milan, where the company’s VIP clients were invited. Before the concert,
free samples were distributed among the public.
The new packaging and all of the materials for the sales outlets were designed.

Sponsorship campaign
Packaging system
POP material