Golden Lady, Sisi

For the market leader Golden Lady, we created a new brand identity by redrawing the logotype, creating a modern and feminine italic sans serif lettering. We then designed innovative packaging that is characterised by a palette of metallic colours, which shifts the brand towards qualitative and fashion values.

The repositioning of the brand was completed with the creation of a nationwide poster campaign, involving the two actresses and showgirls Lorella Cuccarini and Galyn Gorg.