Tangram Strategic Design. Consulting company for marketing and design.
The Corporate Identity of Vincenzo Bona, the long-standing print works in Turin, reflects the company’s new positioning in the printing sector. A more effective name was created that uses only the surname as a logo, and the tag line “industrie grafiche” (graphics industries) was added. In this way, it was possible to give it a more dynamic and modern look.
With photos of modern equipment, graphs and incisive, detailed texts, the brochure emphasises the values that characterise the print works: quality, uniqueness and skill. And the collaboration with international partners is also stressed.