Tangram Strategic Design. Consulting company for marketing and design.
Nestlé, Acqua Panna
The goal of the Acqua Panna project was to create a bottle in PET that has a refined and functional design, that can be put on the table.
We worked on a number of solutions, exploring the conceptual nature of pouring and the comparison with wine bottles. To strengthen the material and prevent buckling, we also added ribbing to the points of greatest stress.
The PET bottle project was subsequently abandoned, to return to glass.