In 40 years, Stira e Ammira, a well-established Italian brand, with its iconic spray canister, has become synonymous with Italian style. Today, it has evolved to become a complete line of laundry care products.

We produced the communication materials for the launch of this new line, selecting the unmistakable red colour of their original product as the identifying colour.

We designed the brochure for buyers in the large-scale retail trade, publicity banners, DEM and stands, focusing, above all, on the various phases of washing, choosing images that evoke the various life moments that generations can compare with each other.