BonBons Malizia

Restyling of the Bon Bons line of perfumes for adolescents, to adapt to new trends and attract new target groups of young consumers.

We simplified the overall image, to make it more modern-looking, using bright colours and attractive icons, aiming at a broader, more general target.
The logotype was simplified and cleaned up, and made more contemporary in its colour variations.

Brand identity, packaging system.