Tangram Strategic Design. Consulting company for marketing and design.
Castello di Udine, Fabbrica friulana di birra
New brand identity within the restyling of “Castello” beer.
The Client brief requested that stronger personality and modernity be conferred to the brand, while safeguarding some brand equity elements, such as the shield and representation of the Udine castle.
A new brand logo was created, using a gothic font to underline the beer’s link with tradition in both historical and iconographic terms. A highly recognisable coat of arms was designed, featuring the castle’s new icon and barley spikes. The new colour code selected communicates elegance and the product’s rich aromas.