Design and development of Yakult Italia corporate materials intended for physicians.

The first of these was the company profile. The goal was to speak about the discovery made by the company’s founder, Dr Shirota, and to illustrate how he was able to transform a probiotic into a dietary product that has achieved great, worldwide success.

We then developed a “road-map-style” leaflet, to present the clinical studies that support the product at various congresses. The decision was taken to use infographics to communicate the data covered, clearly and effectively. We also produced a ruler that highlights the main characteristics of Yakult products and that aids in choosing the products, with animation.

In view of the numerous congresses that the company takes part in, we produced a pop-up stand that emphasises the commitment to scientific research.