Bayer Proctosedyl

Bayer decided to bring the identity of their packaging up to date, to make it more appealing in the eyes of the consumer, and so that it expresses relief from pain.

To make it stand out from its competitors on the pharmacy shelves, we decided to use a darker background colour that already expresses calm and relief. In order not to shift entirely from the previous visual, we decided to give a new meaning to the curve, transforming it into a smile, an expression of relief from pain. Thus, the packaging has become more striking and modern.