Bayer - Polaramin

To update the identity of the packaging in such a way as to make the product more appealing in the eyes of the consumer and to express relief from redness, burning and itching.

We created packaging that is immediately noticed on the shelves of the pharmacy, clearly highlighting the brand and its benefits. For the background, we used a shade that goes from red to pink, to communicate the transition from problem to solution, and to maintain a link with the previous packaging. The three icons enhance the visual and immediately express the intended use.