Profumo d'intesa Malizia

Launch of the new line of perfumes under the Malizia brand, for large-scale distribution.

The new packaging system creates an empathetic relationship with consumers, using colours and textures that are evocative and refined.
The packaging has a double image, to emphasise the base colour more, and to create a particular accent, which is given by the textures.
We also created a new, refined brand logotype, that stands out on the shelves.

Brand identity, packaging system.