Campaign on trade magazines for the launch of the new digital hair dryer created by Dielle. The campaign focused on two distinctive elements: the first refers to the fact that the hair dryer was designed by the famous hair stylist Giuseppe di Luca, who knows the needs of the hair stylists, the second is that it has a unique patent of its kind, that is, the hair dryer can suck hot air so as to better fix the style. The visual tells this particularity of the product.

ADV on trade magazines