Tangram Strategic Design. Consulting company for marketing and design.
Brand identities for the new Geox patent, which include the Amphibiox name, the identifying elements, and a view of the new technology applied to the product.
NEW INTERNATIONAL HANG TAG SYSTEM
FOR BAGS AND ACCESSORIES
The new hang tag system has been conceived to communicate the concept of “fashion-technology” in relation to GEOX bags and accessories.
The hang tags become mini brochures that talk about the lines and the technological research that went into the materials used.
The system has been designed for the international market, with the texts available in 5 languages. Furthermore, a line has been developed exclusively for the Japanese market.