A leading Japanese company in the sector of home textiles (towels, tablecloths and homewear).
A project to develop a Total Identity, with a new positioning and a new brand identity, involving all forms of communication.
The project began with a new brand logotype, tag line and packaging system, and the retail design of all sales outlets, which allowed for two levels of intervention, for the more important shops, and the less important ones.
In addition, a line of high-quality, European-style products is being developed, with the involvement of an Italian designer.