Tangram Strategic Design. Consulting company for marketing and design.
The project concerns the redefinition of all Prénatal communication elements. The new catalogues have been designed with the intention of making the Prénatal image appear warmer. The pastel colours, the images of mood and the photographs of moving images make the catalogues appear more realistic and with a very strong emotional content.
In the new “child care guide” a graphic system has been created in order to translate visually the new “category management” concepts.