This is a small company (which has since been taken over by IFM Infomaster) which has created a very powerful yet simple development tool (a CRM software). A unique technology which is able to provide extreme flexibility and extensive tailoring to the client’s specific needs. Therefore, a new iconicity was required to represent the flexibility and substantiality of this product, through powerful visuals. We thus created the “The Cube” trademark, which communicates solidity, trustworthiness and growth, also thanks to the addition of the tag-line “Business Builder”.

The brochure, which was made in a simple, essential and direct way, is perfectly in line with the values of the company. The red symbol of the logo getting bigger indicates growth and the desire to continue and to make the products on solid foundations.