Saiwa Dolcezze del Mondo

The aim of the project was to create a new packaging system for a line of biscuits, geared to satisfying the desire of escape from everyday life and curiosity.

The "Dolcezze del mondo" ("sweets of the world") topic was approached through an imaginary trip in the different places of origin of the products, in terms of ingredients, recipes, or ideal positioning. The agency worked together with the company in defining the new brand positioning.