Bayer asked us to re-examine the brand Lasonil, to coordinate it visually with the international brand of analgesics, Aleve. The process entailed developing a new architecture for the Lasonil brand, by introducing new products, thereby creating a complete line against muscle and joint pain. A packaging system was developed that moved away from the visual codes of the competitors, to achieve a high degree of recognisability and authority in the market. All of the communication and display tools for the point of sale were also designed.
GYNO-CANESTEN Updating of the packaging system Gyno Canesten to the International format and development of two new references.
LASONIL SELF-HEATING PATCHES The painkiller Lasonil’s new packaging system design was born out of Bayer’s wish to optimize their international brands. Following our research, it was decided that the Lasonil brand would be kept in the Italian market, but inserted within a new architecture. The first product launched within the new system were the newly developed non-medicated heat patches.