Banca Sella wanted to improve the visibility of their branches without having to redo the signage system, which is an extremely expensive one to realize and apply.
The Banca Sella branches, with their old signage, were barely visible in the visual chaos of city streets.
This project sought to combine the need to create a visible sign, while maintaining a degree of privacy for the customers within the bank, with solving the problem of defining privileged communication spaces.
The project, in its simplicity and cost effectiveness has allowed the Bank to renew its image and build a new communication format.

Corporate identity
Sign system