Meda - Rottapharm | Madaus

For several years, we’ve looked after five
of Rottapharm’s lines of products relating to hair treatments (Biothymus, Biomineral, Aftir) and sun care (Dermasol, Carovit). We produce all the material for agents, for the stores, the packaging and the advertising campaigns.

We designed the packaging system of the new
lines of Dermasol’s sunscreen to communicate
the Rottapharm innovative scientific research
in protecting skin from the sun.

Brand architecture
Brand identity
Brand name
POP material
Packaging design
Digital media

The pharmaceutical company Meda wants to launch an innovative product in Italy, to combat lice
and nits, and include it in its Aftir line of anti-lice products.
The new name, Aftir Duo, has been developed
to emphasise the particular characteristics of the product, the only one that has a double action.
The new packaging system recaptures the family feeling of the Aftir product range, but with the addition of the louse cartoon character, which has become a key element of the whole communication.
The product’s launch is accompanied by a double communication at the sales outlet, by a substantial advertising campaign on the radio, television
and in magazines, and with a final competition
for children.