The first website in the world reporting on dietary information for cancer patients. The initiative comes from a collaboration between La Fondazione Tera and the most advanced oncological research centres in the world.

So as not to restrict the concept of this evolving organisation, a corporate identity was created using a brand avatar that changes continuously in order to illustrate recommended food sectors.

The website was built using an innovative, simple and immediate interface so as not be confused with hospital websites and so as to be consulted easily by both patients and professionals in the field.

Among the various communication tools an informative web magazine for general practitioners and specialist doctors was designed.

SILVER WINNER in Graphis LogoDesign 9 & Letterhead 8 annual.